Gathering information about ways to improve is a great idea. Going into your listed items and checking which ones are watched is OK too. Doing this all the time? Not so much.
I find that the more I’m checking the watched items, the more time I’m wasting.
On eBay, we can control three things:
- Quality of Items
- Quality of Listings
- # of Listings
eBay allows us to do a lot of other things that don’t have a measurable value. Marketing falls into this for me. Instead, I’m a big fan of keyword research and a quality listing. This is getting the work done before you get the item up onto eBay. By having the right information in a listing, you can avoid buyer back-and-forth.
Quality of items is the same thing as price to me. You have to figure out what numbers make sense for you. $20 or $30? You can put rules in place to restrict buying. “I don’t buy items for more than $5”. This doesn’t have to be a strict set of rules, but it can help you stay in control of what you’re listing.
# of Listings is something you can change. It’s directly correlated to sales, although definitely not at a 1-1 ratio. The more you list, the more you’ll sell. Even if it’s cheap junk, this still holds true. eBay is a huge ocean. Throwing out as many nets as you can is key to getting your fish.
So, the big question is should you fidget with your listings after the fact? I’ve tried this experiment before with no results. Instead of focusing on the unlisted inventory, I was micro-managing my already listed items. I needed to let go. I needed to say those listings are good enough.
Focused Work on Watched Items – Manage Active Listings
I think the worst part about worrying about your already listed items is that it’s non-focused. It’s worrying about specific items without any rhyme or reason. Maybe you’ll look at items over $50 today. Maybe you’ll look at items that have watchers. Maybe you’ll look at your hats because you haven’t sold any in a while. There’s no feedback or trigger for checking these, and it’s possible that you’ll be messing with listings that just went up even if there’s nothing wrong with them.
eBay has added a nice feature recently to help with this issue. Instead of just looking at the watched items, they’ve begun to include age metadata. eBay points out items which have been listed for more than 16 months. This is fantastic!
With this kind of information, you can do targeted improvements. This inventory is old. It hasn’t moved in a while. It’s been through all the seasons of the year.
You now have good data that this item isn’t a fast mover, and can make a decision about what needs to be changed. I’d say that re-listing these items using sell similar can’t hurt. But at least this is now an educated decision!
Do you waste time looking at how many watches you’re getting? How do you avoid it?