eBay Sell Similar Death Pile Listing

Sell Similar – Worth Your Time?

Dollar Flipper eBay Tips, Process 11 Comments

I’m listening to Scavenger Life again after my #NoNoiseNovember Challenge. They discussed ending and re-listing items using the Sell Similar instead of re-list. I’m trying to figure out if it’s genius or a complete waste of time.

By ending your listings and re-listing using Sell Similar, your item gets a new item #. The watchers and views are reset too. Why would you want to lose this history?

There’s a video of an eBay employee explaining the Cassini search engine and listing features that move you up in the search results. In here they discuss sell similar a bit (and a million other things). The video is 30 minutes long but really worth a few watches to grasp the material.

Over the year I’ve converted all of my listings to Good ‘Til Cancelled. This has let me grow my business slowly and let me focus on getting new listings out the door. Instead of beating around the bush, I figured, what the hell. Let’s do an experiment!

Sell Similar – Experiment

I relisted 15 items (a little less than 5% of my store) to see if I can get some better action. I made a few small tweaks to each item (cleaned up the description, lowered the price a bit)

The items had to have over 200 views and were in the “old” category. I used a gut feeling for whether an item was “old”. Not a very concrete criteria, but it was a good cutoff.

I completed this exercise on 09Dec. It’s been a week so far and no sales. Right now, I’m thinking that the exercise was a complete flop! One week really isn’t enough for me to call it a failure yet, but I’m leaning towards one direction.

After I completed re-listed theses items, I realized that I made a mistake, and my Beeminder automatic graph picked these up as new listings. So this month, I’ll get a bit of a break. I swear that it wasn’t intentional! I’m going to let it slide since it was an accident.

Just wanted to note that the Sell Similar has another awesome function when you’re doing research on an item. It keeps a lot of the important information (brand, etc.) to speed up your listing process.

Using Sell Similar for re-listing items that I already have makes me feel like I’m trying to game the Cassini search system. I can’t imagine that the criteria in the search don’t factor in this kind of action since a lot of people don’t list GTC and only re-list/sell similar every 30 days.

Additionally, the history isn’t completely lost when you Sell Similar. There is a breadcrumb trail that you can follow back to see how many times an item’s been listed.

So far, I’m not impressed, and I feel like re-listing items is one of those activities that makes me feel like I’m doing something when there are better ways I can be spending my time. Listing new items is the key to clearing up piles.

eBay Sell Similar Death Pile Listing

I have a few similar piles in my garage… *Hangs head in shame*

I have a lot of material still to list (as I always do), but I’m pulled towards tasks that make me feel busy instead of ones that are goal driven. I also catch myself checking viewers/watchers on items and looking for new feedback. The latter isn’t as big of a deal since I’d want to handle any bad/neutral feedback, but it’s still not the best thing to be “working” on.


I have the same problem with the blog. If I had 10 posts ready in the queue, I’d feel a lot better. Instead, I look at my numbers throughout the day (ad revenue, page views), and it really doesn’t help anything.

Especially after writing this post out, I’m starting to feel like I’m just wasting my time when I’m using Sell Similar for my already listed items.

Do you Sell Similar? Have you had better/worse/similar results? I’d love to hear about someone who came out with a ton of sales of old items after using the Sell Similar feature.

Image Credit: Leslie Gottlieb

Comments 11

  1. I use sell similar when there are no watchers on an item. My store is about 150 and about 125 are relisted every 30 days. I check the price, title, etc. when I do that. I have about 25 items that are GTC. These are either multiples (like 10 of the same DVD) because of the problems with relisting a multi-quantity listing (it resets to the original amount) or they are my “clearance” items that I have all but given up on and are at my rock-bottom price. I used to hate relisting and dealing with those items, and now I pretty much have forgotten about them and get excited when one sells. I will probably clear a few out to give away in the new year, haven’t decided yet.

    1. Post
      Author

      Clearing out the back end is always good. The hard part for me is I don’t want to spend time re-listing items when I could be listing new ones. Re-listing old items doesn’t help organize the piles of things that I need to list!

  2. Used to do sell similar. Remembering to delete the unsolds was always tricky. Finally gave up on it. Especially with social media…i don’t want those links to all be broken.
    When I get frustrated with older items i do end them and sell similar on those…Edit, tweak…etc…Figure they could use a fresh start. But that’s only after 9mos or a year or so. If they last that long. 🙂

  3. I list 90% of items GTC , Free ship, and Global ship with no exclusions. Set forget it and move on. Ebay has been quiet for me i have had more result on Amazon . I do merchant fulfilled not FBA and sell similar as items on ebay. There are just a lot more options for people to choose from than Ebay, that are not as complicated and don’t cost as much to sell through. I’m researching selling the higher end one of a kind items, that people outside of country would want. Too much competition in the states.

    1. Post
      Author

      I sell small amounts on Amazon. Video games and sealed CDs mostly. I merchant fulfill these also. Glad it’s working for you. There’s a lot of money to be made in their system, but if you want to increase your Amazon capabilities, FBA is definitely the way to go!

  4. This is over my head..lol. I didn’t even know what this was or what purpose it served! I’m very interested in watching that video about eBay’s search engine. I was just saying yesterday how I wish we had eBay analytics like we have Google analytics. Thanks for the article!

    1. Post
      Author

      I agree about the analytics. It’s not ideal but they’re getting slightly better every year. Slow growth is fine with me. I don’t know what I’d do with the analytics anyways. I’d probably just waste time on it instead of listing!]

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  7. I was thinking of running a similar experiment on some really old inventory, but I’d like to watch that video a few more times. Not sure if 1 week is enough time. 🙂

    1. Post
      Author

      1 week definitely isn’t enough, but it’s been a while now and still nothing. Looks to me like it was a waste of time!

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